THE Australian Cruse Association (ACA) is sending a record 16 members to Florida to attend this week’s Seatrade Cruise Global this week.
ACA CEO Jill Abel said, “in addition to representation from our state tourism organisation members we are looking forward to welcoming regional members from Cairns, Eden, Broome and Port Arthur which illustrates the economic value being driven into Australia’s regional areas by cruise line visits”.
Cruise Broome is attending Seatrade Cruise Global for the first time. In 2016 the Broome Chamber of Commerce formed Cruise Broom to foster a cruise boom in the Kimberley. The Broome cruise boom is well and truly underway with 18 cruise ships calling at the port over the 2016-17 season.
In partnership with the New Zealand Cruise Association, ACA is hosting a “Down Under BBQ”, which the ACA said is a big hit on the Seatrade calendar.
ACA is also holding an “Aussie Day” at the Princess Cruises’ offices in Santa Clarita, California. This will be a destination development opportunity working with their marketing departments, sales teams and itinerary planners to develop shore excursions and pre and post visits.