Monday 19th Nov, 2018

New brand and strategy for Geelong

OPERATORS of the Port of Geelong have unveiled today a new brand identity as part of efforts to grow business in the region.

Henceforth, the port is to be known as ‘GeelongPort’, with chief executive Brett Winter saying they wanted to be considered as “more than just a port of call”.

“GeelongPort provides an opportunity for port customers to integrate their operations locally and take advantage of the benefits Geelong has to offer,” Mr Winter said.

“Today we’re very excited to introduce a fresh new look for GeelongPort and a robust strategy that will enable our customers to connect with their markets more effectively than ever before.”

Mr Winter noted Geelong was already the largest and most important bulk cargo port in Victoria.

“The Port already handles a quarter of Victoria’s exports, contributing almost 450 million dollars to the state’s economy,” he said.

“By 2035, the Port of Geelong is predicted to handle more than 18 million tonnes of imports and exports, generating 3100 jobs and strengthening its position as a leading employer in the local region.

“Our rural regions rely on GeelongPort to help move key bulk and break bulk goods, including crude oil, petroleum products, chemicals, steel, woodchips, fertilisers and grains, without having to bear the brunt of costs associated with a capital city port.”

Mr Winer said they saw themselves as custodians of a legacy stretching back to the formation of the Geelong Harbour Trust in 1905.

“We are all part of this legacy and we share the responsibility for carrying this forward, building upon the foundation that many before us have worked hard to create.”

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