THE Sunshine State wants more of its beef on Japanese dinner plates.
“The pure fact is that the Japanese can’t get enough of our mouth-watering beef,” Queensland’s agriculture minister, Mark Furner, said.
“Of the 76 countries Queensland sends beef to, Japan is our most important customer; it is our most significant agricultural export with a value of almost $1.4bn, which is 84% of Queensland’s total agricultural exports to Japan.”
Queensland is sending a delegation to Japan and South Korea to promote the state’s agricultural exports, including beef, fruit, vegetables, aquaculture and other food and beverages.
Mr Furner said the trip would further strengthen our long-standing trade and investment ties in north-east Asia through one-on-one meetings with government officials, importers, industry representatives and visits to supermarkets selling our produce.
Mr Furner is to meet with Japanese buyers at a Queensland Beef Lunch in partnership with Meat and Livestock Australia in Tokyo this week.
“The cultivation of these ties has meant that we have made strong inroads into the Japanese produce market,” he said.
“Increasingly, Queensland fruit and vegetables – carrots, zucchini, watermelon-radish, beetroot and macadamia nuts – have made their way on to dinner tables across Japan.”
Mr Furner said he will be making a similar pitch in South Korea later in the week.
“In Seoul I’ll meet with importers, distributors, wholesalers, retailers and local investors in Queensland food and agriculture,” he said.
“South Korean importers already take our beef, mangoes, Bundaberg Brewed Drinks and other value-added products, and we want to expand even further into this lucrative market.”
Japan is Queensland’s second largest trading partner (by value) for merchandise, accounting for 13% of the state’s two-way trade, or $14.3bn over the 2016-17 financial year, according to DFAT’s publication Australia’s trade by State and Territory 2016-17.