THE SOUTH Australian government has launched a strategy to encourage growth in cruise ship calls in the state.
The South Australian Cruise Ship Strategy 2020 aims to provide the blueprint for South Australia to continue to grow the sector and maximise the opportunities in the “lucrative” industry, state minister for trade, tourism and investment David Ridgway said.
“The SATC [South Australian Tourism Commission] has developed this strategy with the ambitious goal of 100 cruise ship visits to South Australian ports and anchorages, contributing $200m to the state economy by 2020,” he said.
“South Australia has been successful in growing the cruise sector with record numbers year on year, and we want to continue this momentum.”
SATC chief executive Rodney Harrex said the 2017/18 cruise season welcomed 65 cruise ship visits to South Australian ports, with next season (2018/19) set to welcome a huge 86 cruise ship visits to Adelaide, Port Lincoln and Kangaroo Island.
“In the past decade, South Australia has seen significant growth from the cruise sector. In 2007/08 the state welcomed nine cruise ship visits and 6209 passengers and crew. Since then, numbers have grown exponentially with the 2017/18 season welcoming 65 cruise ship visits and 150,680 passengers and crew,” he said.
“The SATC will continue to build on the sector’s record-breaking success by working with key industry stakeholders to attract more cruise lines, ensure quality service is delivered in current and new cruise destinations, encourage investment in infrastructure, maximise expenditure and increase regional dispersal.”
One of the five strategic objectives set out in the strategy is to “encourage investment in port and destination infrastructure”.
Within this objective, the strategy recommends (among several things) encouraging investment from the private and public sectors into new and existing infrastructure; reviewing South Australia’s existing port infrastructure and identifying future regional investment requirements; and working with the Department of Planning, Transport and Infrastructure to ensure cruise-industry requirements are represented in the 50 Year Port Strategy development.