ONE year after the launch of the tender offer on CEVA Logistics, the CMA CGM Group is strengthening the organisation with the aim of returning to profitability.
After an initial transitional phase of reorganisation, which made it possible to deploy new processes and define an ambitious strategy, CEVA Logistics is implementing its second phase of development.
This business plan is based on several strategic focuses: development of new products, development of the network in Africa and South-East Asia, digitalisation plan, investment in IT tools particularly in freight management.
The organisation has been strengthened through the appointment of Mathieu Friedberg as CEO. He was senior vice president commercial and agencies network of the CMA CGM Group, and previously CEO of Delmas and CMA CGM Logistics.
A number of other senior appointments have also been made.
Rodolphe Saadé, chairman and CEO of the CMA CGM Group, said, “I would like to thank Nicolas Sartini for having successfully accompanied the first phase of CEVA’s transformation.
“Thanks to his recognised expertise and leadership and to his strengthened team, Mathieu Friedberg will successfully complete the second phase of the strategic plan.”