LOOKING to increase its presence in cross-border logistics between Thailand, Malaysia and Singapore, U-Freight Group has confirmed the appointment of Ong Boon Seong as a director to spearhead the expansion program.

Based at U-Freight Logistics branch office in Johor Bahru in Malaysia, B.S. Ong will be responsible for the development of a comprehensive portfolio of bonded LTL and FTL trucking services between Thailand, Malaysia and Singapore, including customs clearance at the border between the three countries.

He will also be responsible for developing U-Freight’s e-commerce logistics services in Malaysia, a marketplace where the company launched e+Solutions, its logistics product designed for e-commerce start-ups, late last year, at its e-commerce fulfilment centre in Penang.


B.S. Ong has extensive experience on both sides of the logistics supply having worked in senior logistics management roles for beneficial cargo owners such as Flextronics; Brother Industrial Technology and Vikay Technology. He joined U-Freight Logistics from Cel Logistics, where he was corporate executive director with overall responsibility for the company’s day-to-day operations.

Singapore-headquartered, U-Freight Logistics Pte Ltd, which is a part of the Hong Kong-based U-Freight Group, originally established a branch in Johor Bahru in 2010 to promote trans-border trucking across the Malay Peninsula, and also offers air and sea freight forwarding, trucking, customs brokerage, packing and relocation services.