THE BBC’s international commercial news division and FedEx Express have struck a commercial sponsorship and branded content deal around a brand new multi-platform series on global trade. Made on Earth explores the story of the world’s remarkable and ever adapting trading networks, which help businesses reach billions of potential customers around the world.
The editorial series reveals key moments, worldwide shifts and changing trends happening in the industries involved in creating eight everyday products – spices, paper, coffee, flowers, whisky, handbags, bicycles and semiconductors. From rose farmers in Kenya to florists in the United Kingdom, brewers in Scotland to bar managers in China, Made on Earth takes audiences on a journey across the world to discover the reliance on global connectivity for consumer goods.
FedEx Express is the world’s largest express transportation company, providing fast and reliable delivery to more than 220 countries and territories. FedEx Express uses a global air-and-ground network to speed delivery of time-sensitive shipments, by a definite time and date supported by a money-back guarantee.
As part of the partnership, the BBC has created a bespoke digital hub at BBC.com/madeonearth.
Sean O’Hara, executive vice president, BBC StoryWorks & Advertising, said, “International trade plays a crucial role in providing people around the world with access to products which enhance their daily lives, so we are delighted to join up with… FedEx Express to offer audiences this fascinating insight into the vast trading networks which shape the way in which we all live”.
Brie Carere, FedEx Corporation EVP and chief marketing and communications officer, said, “Global trade is our business. This strategic partnership with BBC Global News gives a voice to the entrepreneurs, manufacturers and consumers of goods from around the world and shows the endless possibilities available”.