PARCEL delivery service CouriersPlease has re-appointed Phil Reid as chief operating officer. He returns to the role after three years, and brings more than 25 years of experience in logistics and transportation.

Having worked with CP since 1998, Phil climbed through the ranks of the 1200-plus-employee company – from courier to national fleet manager and national operations manager – before being appointed COO in 2016.

His achievements during this time include reducing lost time injuries by 70% through a targeted safety approach and leading the largest franchisee conversion in Australia, with 650 contracted drivers converting to a franchise model.

In the last three years, Mr Reid was national premium fleet manager at transport and logistics company StarTrack, helping the company transform its premium service.

In his role as COO at CP, Mr Reid will direct operations across every part of the organisation, leading a team of more than 1200 people across the franchisee network and support staff.

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He is already undertaking a transformation project by introducing technological solutions and refinements across the business. One such change is updating CPGo, an application that determines optimal routes for franchisees to take before they commence their run, which will help boost productivity even further and enable CP drivers to conduct more efficient deliveries.

Mr Reid said, “I’m pleased to return to CP, and look forward to growing and transforming the company, which has grown by nearly 50% this year alone.

“A key business focus at the moment is planning for our peak period. Usually, the demand starts in October, but we have had strong sustained growth in volumes since April.

“Social restrictions and lockdowns have led to a significant uptick in eCommerce sales. We have been successfully adjusting to this new normal of online shopping and are preparing for our busiest peak period yet.”

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