MIZZEN Group has announced the appointment of former Hamburg Süd executive Peter Creeden to its board.

Mizzen Group is a provider of rate management and dynamic pricing software to the container shipping industry. 

Mizzen chairman Glenn Butcher said they were “thrilled to announce Peter’s appointment to the board” given his decades of experience in container shipping “which strengthens our company as we prepare for our next growth phase”.

Mr Creeden also expressed excitement.

“I am thrilled to join Glenn and the team as I firmly believe Mizzen’s technology has the potential to transform rate management for both the shipping lines and freight forwarders and enable true dynamic pricing,” he said.

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Mr Creeden has more than 20 years of experience working for Hamburg Süd, in the US, Europe, Australia and New Zealand.

He is managing director at MPC International, chairman of the Industrial Advisory Committee and an Honorary Fellow at Macquarie University working with the Centre for Workforce Futures in the Faculty of Business and Economics.

During his career, Mr Creeden is said to have pushed for the development of a more collaborative, effective, and reliable supply chain.

“Peter’s Industry knowledge of the complex end-to-end global supply chain and transformative impact that technology can play, complements and builds on our boards capabilities,” Mr Butcher said.

“With his input we’ll enhance the Mizzen solutions to better service the needs of our customers as they embark on their own digital transformations.”

Mr Butcher noted the shipping industry was going through the early stages of digitalisation. “The majority of solutions in the market are centred on bringing efficiencies to the current business process not using the potential of a digital channel and transaction to improve profitability as well as customer experience, that is Mizzen’s focus,” he said.

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