AS PART of its evolution into a global freight forwarding and logistics organisation, Australian company Navia Freight has undertaken an image rebrand, changing its logo and website.

Navia is a privately owned company that was established in 2002. It handles all aspects of freight forwarding logistics including sea freight, air freight, customs clearance, 3PL and e-commerce.

The structure of the business has also changed, with the company setting up a digital innovation hub outside the Melbourne CBD where it houses its technical and development teams.

“Our investment into these teams actually runs at about 15% of our operating cost so it’s quite a substantial part of the business,” said Navia Freight CEO Simon Borg.

Mr Borg said Navia had been working closely with a major Melbourne-based agency over the last six months to bring multiple brands and global offices together under one roof.

“This project was ignited by a realisation that our separate divisions and teams contained a common thread — a forward-thinking drive with intent to always be at the cutting edge with the best people, the best technology, and the best processes,” Mr Borg said.

“We will always find and deliver the best, whatever that may be.”

Nowhere is this more evident than with the development of the company’s technology, Navia Hub.

Navia Hub is a proprietary supply chain tracking and analysis software that leverages shipping data to deliver “customer business intelligence”, according to the company.

“We’re big believers in process-driven supply chains,” said Mr Borg. “One of the key things you get out of the Hub – off the shelf – is a process that mitigates exception by critical path. And exception mitigation creates an efficient supply chain that helps drive cost down.”

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With Navia Hub, customers gain a control tower view over their supply chain, and an intelligent assistant that helps streamline their process internally.

“You might have 200 shipments a month, but if 196 of those are non-risk, you don’t actually need to know about it: you’ve set the parameters from the outset,” said Mr Borg. “It’ll hit your warehouse on time and you’re going to be able to sell product. It’s the four critical ones running behind that Navia Hub will bring to your attention.”

Customers no longer need focus on absolutely every shipment to work out which are the critical ones. What’s more, this data is live – updated and ready, 24/7.

“Not just information, not just data, but knowledge of an organisation’s supply chain at a very granular level. Knowledge that allows them to make more insightful decisions that are correct for the business,” said Mr Borg.

Navia Freight is now building an intuitive rating system for customers, providing a self-serve platform that actually reflects their business purchasing patterns and enable them to investigate comparable marketplaces.

“We’re also looking into the ability for export customers to make bookings or import customers to allow their vendors to make bookings. This would allow our customer to capture data as it happens rather than waiting for us to update,” Mr Borg said.

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