LINX Cargo Care Group has announced it has signed on as an official partner with the Australian Football League Women’s competition for the 2020 season.
The season starts on Friday February 7 with a match at Ikon Park (formerly Princes Park) between historic foes Carlton and Richmond.
LINX joined organisations including miners, supermarkets, rental car businesses and insurance agents as official partners with the league.
“The supply chain and logistics industry has until recently been largely a male-dominated sector, much like Australian football, until the AFLW paved the way for a more diverse, inclusive sporting landscape,” said Anthony Jones, chief executive LINX Cargo Care Group.
“LINX Cargo Care Group is committed to bringing that same inclusive and disruptive ethos to the supply chain and logistics sector, which makes our partnership a natural fit.”
AFL general manager of commercial, Kylie Rogers, said the dedication shown by partners to make a difference in women’s sport is the foundation for the evolution of AFLW.
“Demand from partners stems beyond a desire to be associated with football. We have developed long-term, value-based relationships with brands whose purpose and mission are aligned to ours,” Ms Rogers said.
“The opportunity to be involved in football should be the right of every girl and woman regardless of background or ability. We are proud that our partners share the same vision.”