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AI lends freight forwarders a helping hand

Written by Allen Newton | Jul 23, 2025 4:29:07 AM

DIGITAL air freight platform cargo.one believes it has developed a system that will stop freight forwarders chasing their tales.

Cargo.one’s latest release includes a series of updates featuring AI automation and smart workflows that it believes will streamline the entire quoting process for forwarders.

A media release from the company says that from initial customer emails to quotes won and booked, forwarders using the new capabilities report improved efficiency and faster quote turnaround times, leading to increased conversion rates.

“The freight forwarding industry has long struggled with fragmented workflows that force teams to chase rates across different tools, and manually copy data,” the release said.

“These inefficiencies slow down quoting processes and prevent teams from focusing on higher-value activities like building customer relationships and handling complex shipments or large tenders.

“As supply chains grow more complex and customer expectations rise, the need for workflow automation has become critical.”

Cargo.one's latest product release addresses these challenges with three key innovations: AI-powered automation to accelerate quoting; enhanced rate management system with all rate types needed for complete door-to-door pricing in one place; and integrated workflows that enable freight forwarders to work on opportunities and quotations from one central queue.

“Freight forwarders receive hundreds of quote requests daily, with teams spending hours manually processing requests and logging data. cargo.one uses AI to extract shipment details from incoming emails and collect relevant rates from its AI-native database, bringing forwarders to an initial quote quickly and with ease.

“Alongside the platform's live and static rates, forwarders can now manually request rates from airline sales teams directly on the platform, while leveraging their own consol and gateway rates. Such comprehensive rate coverage enables forwarders to compare all rate options, while ensuring full control over rate access by teams.

“Freight forwarders using cargo.one can prioritize opportunities and quotes in a central queue, access every rate needed, and sync quotes directly to their TMS. This results in an end-to-end workflow that allows forwarders to quote faster and with no need to switch between tools.”