THE China Navigation Company (CNCo) announced that it has been renamed to Swire Shipping as part of a strategy to streamline its brands, and provide customers and stakeholders with a consistent and unified experience across its product offerings.
James Woodrow, managing director, Swire Shipping said, “Swire Shipping is widely recognised as the operating name of the business and is well-established from a commercial and customer-facing perspective.
“Therefore, it is logical for us to use Swire Shipping as the primary name.
“The name change is expected to be seamless. It will not impact the existing nature and structure of the company, nor will it affect existing relations with customers, partners, suppliers, financial institutions, manufacturing, contracts, personnel and/or shareholders.”
CNCo started on the banks of the Yangtze River in 1872, operating a fleet of Mississippi-style paddle steamers. The company now offers multipurpose liner services through Swire Shipping for the global transportation of containerised, breakbulk, heavy lift and project cargoes. Its projects division provides specialist shipping services to the energy, resource and infrastructure sectors in the global project logistics market.
In January 2021, CNCo’s bulk shipping division became a standalone entity under Swire Bulk.
In tandem with CNCo’s growth, Swire Shipping has become synonymous as a leading provider of sustainable liner shipping services in the Asia-Pacific markets, connecting over 400 ports via its extensive network.
In July 2021, Swire Shipping launched its landside logistics division to offer customers enhanced services such as customs clearance, inland transportation and cargo management solutions.
Following the renaming, Swire Shipping will continue to be focused on the Pacific, a geographical region that has been the backbone of the company’s growth.
“We will continue to be a leading provider of a wide range of specialist customer solutions for various types of cargo and continue to grow our end-to-end offering,” Mr Woodrow said.
“We remain true to our purpose of enriching lives by connecting customers and communities in the Pacific.”
The new Swire Shipping website has also been launched, offering a suite of enhanced e-commerce tools including an instant pricing feature and a refreshed quote and booking experience, as well as information on the company.
