A RIDESHARE submarine (scUber) aimed at helping bring tourists to the Great Barrier Reef is the focus of a joint project of the Queensland government and Uber.
From 27 May–18 June, scUber will be available for a limited number of riders to request through the Uber app.
The experience for two riders includes pick up and drop off from their location with Uber and a one-hour ride in the scUber submarine.
Tourism and Events Queensland chief executive Leanne Coddington said consumer research last year identified exploring the Great Barrier Reef in a submarine was the most desired future travel experience sought by visitors.
“We’re thrilled to partner with Uber to showcase the beauty of the reef through this innovative experience,” Ms Coddingtonsaid.
Uber regional general manager for Australia and New Zealand, Susan Anderson, said the response to the launch of scUber had been positive.
“The focus of Uber’s partnership with Tourism and Events Queensland is to showcase to the world the wonder and beauty that exists on the Great Barrier Reef through this unique form of movement,” Ms Anderson said.
“We’re thrilled to bring scUber to Tropical North Queensland to give riders the opportunity to see a different part of the reef.”
The launch of scUber also aims to support protection and conservation of the world’s largest coral reef system through Uber’s partnership with Citizens of the Great Barrier Reef.
“The scUber submarine will continue to collect data to support reef research and monitoring for Citizens of the Great Barrier Reef over the next two weeks,” Ms Anderson said.
“The sustainable protection of the Great Barrier Reef is of global importance and we hope with the launch of scUber, people from all over the world will be inspired to also help protect it.”