Horticulture exports hit all-time high, fresh produce leads

AUSTRALIAN horticulture exports have recorded their strongest year, with total fresh export value up 13% to $3.5 billion, Hort Innovation’s 2024-25 Australian Horticulture Statistics Handbook has revealed. 

The latest data showed total export value has more than doubled in the past decade.

According to the statistics, almonds, table grapes, citrus, cherries and emerging export categories like watermelon, highlighted Australia’s growing reputation for high quality produce and increasing demand in global markets, most notably in Asia.   

Hort Innovation chief executive Brett Fifield said progress indicated the strength and competitiveness of Australian growers. 

“Exports are an essential part of Australia’s horticulture story, and this year’s results show remarkable progress,” he said. 

“As markets evolve and demand for fresh, premium Australian produce continues to rise, this data highlights how relationship building and projects focused on growing our export market access continue to add important value for Australian growers. 

“It also provides growers and industry with the insights needed to continue lifting export performance, strengthening profitability and positioning Australia as a leader in global horticulture.”  

Key highlights from 2024-25 include:  

• almonds hitting a record $1.3 billion (up 23%), table grapes rising by $100.2 million, and citrus achieving its highest combined export value on record at $569.7 million. 

• cherries ($91.3 million), pistachios ($32.6 million) and watermelons ($22 million), alongside strong results in strawberries ($36.8 million) and grapefruit ($5.3 million). 

• vegetables continued to demonstrate export strength in key categories, with carrots and potatoes maintaining first and second highest export value respectively year on year.
• key market value accelerated, with China up 58% and strong growth into India, Vietnam, Hong Kong, Japan, and Indonesia.

Premier Fresh Australia’s executive manager for international sales, Frank Frappa, said their citrus export business had seen “tremendous growth compared with the previous year”.   

“We saw better fruit size and eating quality, combined with a disciplined approach to selecting the right markets, backed by strong retail programs and consistent demand,” he said. 

“By investing in early planning, frequent customer engagement and long term relationships, over time, our focus has evolved toward more forward planned programs that build long term partnerships and support sustainable growth.”