THE potential of Australian beef as an exportable commodity is to be highlighted during a conference in Rockhampton next year.

Beef Australia 2021 has this week begun its digital launch a year out from the well-known event.

Beef Australia helps showcase the Australian red meat industry and facilitates new trade and export opportunities.

Agriculture minister David Littleproud said Australian beef producers were key players in feeding people at home, and around the world.

“We export around 75% of our total beef and veal production – 1.5 million tonnes – to over 70 countries,” Minister Littleproud said.


“The beef sector is estimated to contribute more than $10 billion to the economy each year.

“It is clear that beef means business and that’s why the Australian Government as part of a budget commitment has tipped $3.9 million into supporting Beef Australia 2021.”

Agriculture Minister David Littleproud. Credit: Office of David Littleproud

Mr Littleproud said Beef Australia provided the Australian beef industry with “a unique opportunity” to build and maintain strong relationships with key international trading partners.

“The entire supply chain, from gate to plate, benefits from the opportunity to showcase our beef and to generate more demand both domestically and internationally, he said.

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The digital launch of Beef Australia comes at a time when the industry is in the news, with China having banned imports of beef from key Australian abattoirs in Queensland and New South Wales.