IN A move it says is all about protesting the end of the (northern hemisphere) summer Carnival Cruise Lines in the USA has taken a stunning step.
In conjunction with manufacturer Van Leeuwen, it has launched a new ice cream.
Sunscreen flavour.
Posting on social media the cruise line and ice cream producer list the ingredients as cream, coconut cream, milk, cane sugar, egg yolks, cocoa butter, natural flavours, vanilla extract and sea salt.
They say the flavor is designed as a cheeky nod to summer’s signature scent and aims to combat what Carnival calls the “End-of-Summer Scaries,” a bittersweet feeling when the season of sunshine and carefree moments winds down.
The twist on the treat proves that the joy of summer doesn’t have to end when the calendar says so, they say.
Only at the end of the post do they reveal the concoction is not actually available for public sale, but may be made in a limited edition if the response is strong enough.
Ice scream you scream, we all scream. Sunscreen flavour.