WISETECH Global has launched a pilot with Hapag-Lloyd to trial ingesting and using location data transmitted from the shipping line's two million containers in its fleet.
The test integrates smart devices using the Internet of Things (IoT) to apply algorithms that provide highly accurate, real-time insights on container positioning, transit conditions, and arrival predictions.
The information will be distributed through WiseTech’s ecosystem of platforms, including CargoWise.
More distribution channels are planned, including GLO, INTTRA and Neo.
WiseTech can then distribute the location and positioning data to Hapag-Lloyd’s customers via a range of channels such as the CargoWise Cargo Tracker and Container Automation solutions.
WiseTech chief executive Zubin Appoo said the partnership represents an important step toward a more transparent, resilient and digitally enabled global supply chain.
“We’ve invested in equipping our entire dry container fleet with IoT technology to provide better service and reliability to our customers," he said.
"Working with WiseTech, we can integrate the data from our smart containers into the systems our customers use every day, providing actionable predictive insights rather than just dots on a map."
As the trial progresses, both companies will review and refine the data quality, accuracy, and usability of live IoT feeds at full scale, while gathering feedback from joint customers to inform further product development and commercialisation.
"The goal is to deliver a unique, value-added ocean container visibility solution that integrates seamlessly into WiseTech’s platforms," Mr Appoo said.
Through this initiative, Hapag-Lloyd’s fleet of 2 million containers are equipped with IoT devices that frequently transmit live location updates directly to WiseTech’s ecosystem.
The pilot specifically tests the ability to ingest and process millions of data points daily, applying advanced algorithms to transform the IoT data into meaningful milestones and products used to drive decision-making.