MARINE and energy technology provider Wärtsilä has confirmed it will use Progress Sitefinity software, implemented by Progress partner Siili Solutions, to redesign and relaunch its website.
The redesign involves the use of the Progress® Sitefinity™ and Progress® Sitefinity™ Digital Experience Cloud (DEC) platforms in order to personalise the experience for customers.
The web content management and personalisation platform allows Wärtsilä marketers to simultaneously update its 200 product web pages.
Since launching Sitefinity DEC solution, Wärtsilä is said to have significantly increased the number of highly qualified leads, leading to increased quotes and customer engagements.
As a corporation seeking reach an international customer base, the Wärtsilä website is said to play a pivotal role in the company’s digital marketing efforts.
“For Wärtsilä, the user-friendly interface of Progress Sitefinity platform was a big selling point – it’s just easy for anyone to pick up and learn without spending hours in the backend to obtain a level of mastery,” said Maud Bernard, digital marketing specialist at Wärtsilä.
“With so many different departments and people creating and modifying content, it was very important for us to have a content management system that was easy to use.
“The Sitefinity DEC solution is the future of digital marketing at Wärtsilä. The B2B world needs more personalised experiences and the solution enables us to create them.”
Using Sitefinity DEC solution, Wärtsilä is said to be able to effectively score visitors for each action.
Based on this score, the company can personalise the user experience by serving tailored content recommendations.
Built-in machine learning technology enables automatic segmentation and optimisation without marketers having to “lift a finger”.
“Progress Sitefinity platform ensures that dynamic audience segmentation and personalisation work together, as a team,” said John Ainsworth, senior vice President, Core Products, Progress.
“Moreover, companies can drive business growth by understanding and optimising every customer’s journey—from anonymous behaviour to a long-term relationship.
“Wärtsilä is a great example of an organisation that sheds the ‘one message for all’ approach and delivers highly tailored experiences for each prospect.”