FERRY company Stena Line is to fly the rainbow flag across Europe as part of the EuroPride celebration of diversity, equality and inclusion.
The move is part of Stena Line’s sustainability strategy, specifically its adoption of the UN global goals for sustainable development.
Stena Line is one of Europe’s leading ferry companies with 37 vessels and 20 routes in Northern Europe.
“At Stena Line we welcome everyone… we are proud to support EuroPride for another year and the values of equality and diversity they represent,” said Ian Hampton, chief people and communications officer at Stena Line.
“Stena Line will fly the rainbow flag on a number of our ships and terminals all over Europe. For this period also, we will continue the theme on the company’s digital channels such as websites, social media and digital sign onboard,” he said.
“We are playing our part at Stena Line to encourage a world of tolerance and understanding rather than harassment and discrimination. Our strapline this year ‘All aboard!’ embodies this message.”
Stena Line is also making diversity and anti-harassment training a mandatory part of the onboarding process for all new employees and managers.
The company is also launching an equality and inclusion council to consider all areas for improvement within the diversity and equality areas such as how it attracts, recruits and develops its people.