SHIPPING container leasing and sales company Triton International, has committed to support the international medical humanitarian organisation Doctors Without Borders/Médecins Sans Frontières by launching the #Triton4MSF campaign to donate funds and raise awareness around the world.
Triton, which manages a fleet of more than six million containers, has commissioned special editions of its refrigerated container units. These intermodal billboards showcase photo images and original artwork of MSF’s efforts to provide lifesaving medical humanitarian aid programs. The #Triton4MSF containers are designed to enlist the public’s help in donating funds and spreading the word on social media.
Triton chairman and CEO Brian Sondey said, “The intermodal container industry has helped connect the world through commerce, and has contributed to improving the standard of living for many nations through global trade”.
“We’re grateful to be able to leverage our container fleet to connect people to MSF’s lifesaving work and carry the importance of its humanitarian mission across the globe,” Mr Sondey said.
Triton’s campaign asks anyone that spots one of its #Triton4MSF containers on ships, roads, rails, or in storage to “Snap and Share” a photo and post it with the hashtag #Triton4MSF to either LinkedIn, Facebook, Twitter or Instagram.
Triton will donate $100 to MSF for every original photo posted and tagged up to a maximum of $50,000 per year. Triton has initially contributed more than $100,000 to support MSF and is committed to donating an additional $200,000 over the next three years through the #Triton4MSF campaign.
“Doctors Without Borders is extremely grateful for this partnership with Triton,” said Avril Benoît, the organisation’s executive director in the United States.
“As we face an unprecedented global health crisis, we rely on the generosity of our donors to be able to respond to this emergency and to continue providing medical care in more than 70 countries.”