TAIWANESE shipping company Yang Ming has been announced as the latest line to sign on with Mizzen Group.

Mizzen Group runs a platform for shipping lines allowing them to manage dynamic spot container rates and distribute directly to customers via the Mizzenit.com website and other channels.

Yang Ming Australia general manager Brett Watson said Innovation needed to be part of industry’s culture.

“Mizzen offers that innovation and through this extends Yang Ming’s opportunity to reach new customers whilst offering our existing customers a new way to utilise our services,” Mr Watson said.

“The value-add Mizzen brings, both externally to our client base and internally through actionable data insights, is very impressive.”

Yang Ming is the eighth largest carrier by global shipping capacity and has become the eleventh leading shipping line to join Mizzenit.com.

It is also one of eight lines providing live pricing for instant quoting.

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Mizzen Group managing director Jon Charles said they were looking forward to working with Yang Ming.

“We are looking forward to working with Yang Ming, and bringing a new digital capability and way of serving their customers whilst providing insights to their business to bring better outcomes through the digital channel,” Mr Charles said.

“Our software is designed to enhance a shipping line’s customer experience and online engagement level and utilise dynamic pricing to achieve better vessel voyage outcomes. We have created a self-service channel for that customer segment who values this capability.”

Mr Charles said there was evidence in the market that a digital channel could deliver real value to both carriers and customers.

“Not only do we see it within the Mizzen exchange but the carriers leading the way in digitalisation, have recently reported that 6% of their volumes are delivered through their digital channel,” he said. “Digital done well is a new business opportunity for the shipping industry.”

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