DEMAND from overseas markets is driving producer confidence across Australia’s grassfed beef sector.
That is the key finding of the latest Beef Producers Intentions Survey (BPIS) from Meat & Livestock Australia.
According to the BPIS, almost 80% of producers report a positive outlook for 2026.
The findings are said to reflect an industry feeling supported by improved rainfall, solid market conditions and sustained global demand for Australian beef.
MLA’s market information manager Stephen Bignell said the data showed producers were looking toward 2026 after navigating variable conditions in previous years.
“Producers are telling us they feel confident in the year ahead. Improved seasonal conditions and stable pricing are giving producers the certainty they need,” he said.
“We are also seeing strong interest from international markets, which continues to underpin domestic confidence.
“It is clear that producers are positioning themselves to take advantage of the opportunities they see emerging.”
As reported by DCN last year, Trumpian tariffs on Brazilian beef increased demand for Australian product.
Mr Bignell said heightened confidence translated directly into farm planning decisions, with half of all surveyed producers expected to increase herd numbers.
“Retaining more heifers tells us producers are thinking well beyond this season. It shows they are making decisions that build resilience and opportunity into their herds.
“Confidence is not just an attitude shift, it is showing up in how producers are planning for the future,” Mr Bignell said.
The survey results also highlight that confidence is widespread across both northern and southern production regions.
Producers point to improving rainfall, better growing conditions and a more settled pricing environment as key factors boosting their outlook.
Sales behaviour also reflects the strengthening optimism, with producers expecting solid volumes to carry into the first half of 2026.
Saleyards remain the primary channel for most operations, while larger producers indicate growing engagement with direct processor and feedlot pathways.
With responses collected from 2,977 producers across Australia, the November 2025 survey provides one of the most comprehensive updates on producer sentiment and forward planning in the industry.