“AN ENTIRELY digital ecosystem” is how French shipping giant CMA CGM has described a new product that it has released to the market.

According to the company, the product, called CMA CGM eSolutions, is “an entirely digital eco-system comprising an online agency and other eCommerce channels such as electronic data interchanges and application programming interfaces”.

It is aimed at allowing the digital transmission of information and data between CMA CGM and customers.  

“For several years, CMA CGM has developed and launched a whole set of digital solutions such as schedule research, quotation request, booking, shipping instructions, documentation, shipping dashboard, tracking,” a company statement read.

“Today, the CMA CGM Group is strengthening its digital customer experience by offering its clients a new sales channel to ease their journey and allow them to strengthen their productivity and develop their business.”

New features are currently available at regional or global level and are to be gradually rolled out on the different platforms of the CMA CGM Group’s brands.

More features are set to be launched in coming months.

CMA CGM Group chief executive and chairman Rodolphe Saadé has noted the need for digitisation in order to anticipate customer needs and has defined it as a “key strategic priority”.