ISRAELI shipping line Zim is planning to install tracking devices on thousands of Zim containers.

Zim has entered an agreement with tech company Hoopo Systems to roll out tracking technology for carrier’s fleet of dry-van containers.

Zim invested US$5.5 million in Hoopo, an asset and fleet visibility systems developer, in 2022.

Hoopo has since finished the development of hoopoSense Solar, a product developed for the maritime industry, meaning Zim can outline a project to integrate the devices the fleet.

“We are delighted to witness the fruition of our investment in Hoopo’s unique technological solution,” Zim CEO Eli Glickman said.

“We are now ready to deploy their cutting-edge, durable, and cost-efficient tracking devices on a large scale.

“This deployment will significantly elevate our service levels, providing invaluable information to our customers while ensuring transparency and reliability.”

Hoopo CEO and co-founder Ittay Hayut said dry container visibility is a fundamental operational and logistics need and a critical market requirement.

“Our unwavering mission has been to engineer a tracking solution for the maritime industry that delivers the most reliable data and boasts an extended lifespan to equal a container lifetime,” he said.

“In our design, we have prioritised our commitment to innovation by embedding highly advanced technologies while ensuring seamless updates as new technologies emerge in the future.

“Having Zim as a strategic investor and a design partner reassured that our solution provides a market-fit response to the industry’s evolving challenges and needs.”