PROMINENT international mail, shipping and distribution specialist Asendia has announced an Oceania operation, targeting growth in Australia and New Zealand.

Asendia head of Asia Pacific, Lionel Berthe, said the new Asendia Oceania would help ensure online retailers in Australia and New Zealand got a world class cross-border shopper experience.

“Global shoppers are now wanting more choice and convenience in products, delivery and payment solutions,” Mr Bethre said.

He said they would bring the region “a new approach to cross-border eCommerce which combines our extensive range of B2C postal and commercial delivery solutions integrated with selected services from our specialised cross-border partners”.


Asendia Oceania has recently established several strategic partnerships in the region in order to help provide this new service:

These include eShopWorld, one of the world’s leading cross-border commerce companies and SelluSeller, a SaaS service for global marketplace management powered by Anchanto.

Local logistics partners Tigers Australia and First Global Logistics NZ are to provide a regional footprint for B2C and omnichannel fulfilment solutions.

Tigers Australia has a nationwide warehousing network across Australia (Perth, Adelaide, Melbourne and Sydney).

First Global Logistics has facilities in Auckland and Christchurch.

All these specialised business to consumer eCommerce services are to be offered as a bundle with Asendia Oceania’s cross-border delivery services.

“The launch of Asendia Oceania is an exciting new milestone for Asendia in the Asia-Pacific region and comes one month after the strategic partnership announcement in India with DTDC,” Mr Berthe said.

“It’s another sign of our commitment to growth in the region.”