E-COMMERCE logistics operator, U-Freight Group, has welcomed a decision by Amazon to launch its supply chain anti-counterfeit tool internationally.

The e-retail giant has expanded its product serialisation service, Transparency, to Europe, the UK, India and Canada.

UFL chief executive Simon Wong said the “exponential growth” of e-commerce and the increased role of consumers posed several challenges to governments and businesses.


“At U-Freight, in our development of e-commerce logistics solutions, we are continually trying to address the key issues stemming from increasing volumes of business-to-business and business-to-consumer e-commerce shipments and the time sensitivity thereof,” Mr Wong said.

“The move by Amazon, which appears to be the latest in a series of initiatives to improve the tracing of products across supply chains in order to guarantee their provenance, will help us to ensure that the products we store and transport under the Fulfillment by Amazon (FBA) program are genuine.”

Mr Wong said the logistics requirements of the FBA market had improved business.

“As a logistics service partner to the FBA market we are establishing fulfilment services to deliver products to the customers of independent sellers and brand owners in the Amazon Marketplace in several of the markets to which Amazon’s supply chain anti-counterfeit tool is being launched,” he said.

Examples of other U-Freight efforts to develop e-commerce logistics solutions include investment in warehouse facilities to enable them to act as e-commerce fulfilment centres.

UFL has been qualified by China Customs and CIQ (China Inspection and Quarantine) as a licensed Cross-border E-Commerce Enterprise and as a Cross-Border E-Commerce Logistics Service Provider.

Earlier this year the Hong Kong freight forwarding and logistics group moved to strengthen its relationship with Easyship, the global cloud-based shipping software and technology platform, by expanding into other markets in North America and Europe.