WHAT is claimed to be the world’s first loyalty program for shippers is now available for customers of ANL Containerline.

The CMA CGM Group launched SEA REWARD in March this year, a loyalty scheme rewards the regularity and volume of shipments by all Group customers using “SpotOn”, a digital solution launched in 2022 that simplifies the booking process with an instant quote, a guaranteed price, and priority access to space on board the vessel. It’s now available for customers making SpotOn bookings for ANL shipments.

With SEA REWARD, CMA CGM’s digital customers will have access to four status tiers offering exclusive benefits. This loyalty program marks the Group’s determination to continue transforming the shipping sector, and to mobilise digital innovation to enhance the customer experience, CMA CGM says.

There are four status tiers with exclusive rewards and benefits.  After joining the program through their My CMA CGM account, customers booking via SpotOn can access four status tiers that reward the frequency and volume of their shipments. As customers book and earn nautical miles they rise through, the “Lieutenant”, “Captain”, “Master”, and eventually “Admiral” status tiers. Benefits include the ability to earn Nautical Miles that can also be used to pay part of their invoices.

Shane Walden, ANL & CMA CGM Group Agencies Australia MD, said “Our organisation has always been customer first and this program is another great example of how we deliver on that. SEA REWARD is an exciting addition to the ANL & CMA CGM Group Customer Experience and I look forward to our clients attaining benefits from this new program.”  

Olivier Nivoix, group executive VP, Shipping, said customers’ loyalty and trust mean the world to CMA CGM, and deserve to be rewarded: “This is why we launched SEA REWARD. It’s simple, you ship, you win. You book with us, you get rewarded!”