HAPAG-LLOYD has detailed its “most ambitious strategy to date”, based on a new set of five core pillars covering everything from innovation to expansion and customer-centric performance.

Strategy 2030 is characterised as “a comprehensive roadmap charting the course for the company’s pursuit in quality leadership, sustainability, innovation, and operational efficiency in a rapidly evolving maritime industry”.

“Over the past five years, the company has made significant progress in customer satisfaction, financial stability, and market expansion, particularly in key growth regions such as India and Africa,” Hapag-Lloyd said.

“Building on the momentum of Strategy 2023, which cemented Hapag-Lloyd’s reputation as a customer-centric carrier, Strategy 2030 is the result of in-depth market analysis and customer insight, as well as extensive internal collaboration, including input from the company’s global experts. It is dedicated to delivering outstanding customer service, while prioritising environmental responsibility and innovative digital solutions to navigate the ever-changing global landscape.”

The five core pillars are:

  • Pure Play Plus: Hapag-Lloyd continues to invest in its fleet and service network to further strengthen its core liner business while expanding its terminal portfolio, backed by a new Terminal and Infrastructure Division. In addition, the carrier aims to increase its share of inland transport in direct support of its core business.
  • Top 5 Global Container Line: With a focus on strategic growth initiatives, Hapag-Lloyd aims to cement its position among the top five global container lines and reinforce its presence in key markets, including Africa, India, Southeast Asia, and the Pacific trade by growing above market.
  • Undisputed Number One for Quality: Hapag-Lloyd will double down on its quality strategy, aiming for an on-time delivery rate of more than 80% and strengthening operational excellence, customer care, and ease of doing business. The Gemini Cooperation with Maersk will be an important step towards this goal, as will the strengthening of internal processes.
  • Sustainability Driver: Fully embracing to environmental responsibility and contributing to keeping global warming within the 1.5°C target of the Paris Agreement, Hapag-Lloyd is committed to reducing absolute greenhouse gas emissions by around one third by 2030 and achieving net-zero fleet operations by 2045. This will be achieved through a range of measures, including fleet modernisation, new propulsion technologies, and the use of alternative fuels.
  • Top Performing Carrier: Hapag-Lloyd aims to remain an industry frontrunner by leveraging cutting-edge IT solutions, increasing productivity, maintaining a razor-sharp focus on performance and cost optimisation, developing the workforce, and attracting talents.

“We are very proud of our Strategy 2030, a testament to our unwavering dedication to quality, sustainability, and customer satisfaction,” CEO Rolf Habben Jansen said.

“We operate in a very dynamic industry marked by shifting customer needs, so a resilient strategy is essential. Strategy 2030 positions us to thrive and lead as one of the top global container lines.”