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SHIPPING giant CMA CGM Group has launched a new global communications campaign, titled Better Ways, with a key visual that is says links “people, technology and the planet”.

“Looking to the future, responsible growth and continuous progress, this triptych of images reflects the scale and complementary nature of the group’s business activities, and its ability to provide a comprehensive, integrated service offering,” CMA CGM said in a statement.

“They also recall the group’s determination to take steps to ensure its logistics activities are increasingly considerate of both people and the planet.”

With its new signature, the group also reaffirms its commitment to unlocking new ways of creating value for its customers, its partners and its 110,000 staff members around the world.

CMA CGM worked with Havas Paris and Brandimage to help create the image conveying its “growth, ambitions and expertise”.

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The group’s Better Ways “promise” consists of five strategic pillars: more sustainable transport solutions; a seamless range of services; digitalisation; environmental action; and staff development and training.

“Better Ways is a game changer that embodies a mindset and a commitment for logistics and transport solutions that are more responsible and efficient while being built on strongly humane values from a family-led enterprise,” said Tanya Saadé Zeenny, executive officer of the CMA CGM Group and president of the CMA CGM Foundation.

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