SHIPPING company Maersk has announced the acquisition of HUUB, a Portuguese cloud-based logistics start-up, specialised in technology solutions for B2C warehousing for the fashion industry.
This is Maersk’s third acquisition this year within e-commerce logistics and it comes through its venture activities with Maersk Growth.
Vincent Clerc, executive vice president and CEO of ocean and logistics at Maersk, said, “With HUUB we are acquiring world class capabilities and talent that will allow us to greatly accelerate the development of our omni-channel offering.
“This will make it much easier for our customers to focus on their core business of producing and selling goods and swiftly bringing them to the end-consumers.”
Once HUUB’s technology is embedded into Maersk’s existing solutions, customers will get fully integrated Maersk E-commerce Logistics products with modern highly user-friendly customer and partner interfaces. Furthermore, Maersk customers will have a single source of truth for stock visibility.
Tiago Paiva, HUUB CEO said, “Since day one, HUUB has had two main purposes: disruption and scale.
“Disruption to have the capacity – and courage – to say that a multi-billion dollar industry needs a digital revolution and to envision and create a revolutionary supply chain platform and ecosystem.
“In addition, there is the scale that allows disruption to occur, feeding it with the volumes that can make a difference. For HUUB, this joint path that now starts with Maersk represents both.
“Firstly, the validation of our disruptive vision and product. And secondly, Maersk is the scale enabler that will allow our platform to serve amazing customers and lead the e-commerce logistics market,” he said.
Maersk Growth, the corporate venture arm of Maersk, first engaged with HUUB in May 2019.
