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WiseTech chief executive acknowledges industry friction

WiseTech Global CEO Zubin Appoo. Image: Andy Steven
WiseTech Global CEO Zubin Appoo. Image: Andy Steven
  • Posted by Caroline Tung
  • |
  • 15 May, 2026

WISETECH Global chief executive Zubin Appoo has acknowledged there have been tough conversations with industry since the adoption of the CargoWise Value Packs in December last year.

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WiseTech chief executive acknowledges industry friction
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Posted by Caroline Tung

Caroline Tung is a Melbourne-based journalist. She is a former Walkley scholar, William Buckland Fellowship finalist, and Melbourne Press Club Quill Awards finalist. Her work has been published and broadcast in metro and regional media across Australia

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