AMSA collects digital business gong

A DIGITAL service for seafarers has earned recognition for the Australian Maritime Safety Authority at the Australian Business Awards.

AMSA was recognised as an ABA100 winner for Digital CX Management and Business Transformation, after the launch of its myAMSA digital service platform.

The myAMSA platform is AMSA’s first digital service for seafarers.

It seeks to modernise how services are delivered to the maritime industry.

Near coastal seafarers can now renew or submit their Certificate of Competency online for a faster and easier process.

Active executive director operations, Greg Witherall, said the awards reflected AMSA’s commitment to improving service delivery. 

“Building myAMSA entirely in-house meant we could design the service around real user needs, strengthen our internal capability and avoid external consultancy costs,” Mr Witherall said.

“These awards recognise the significant work underway to reduce red tape for seafarers, support workforce entry and boost productivity across the maritime sector.”

According to the regulator, myAMSA is already “transforming the experience for early users among Australia’s 33,000 near coastal seafarers”, reducing certificate turnaround times by 57% to less than 30 days.

It also has been praised for reducing application times to less than 30 minutes and removing the need for in person visits.  

By providing a modern digital solution, myAMSA allows seafarers to complete their Certificate of Competency application at a time and place that suits them. 

“Since launching in October, more than 1,600 applications have been submitted through myAMSA,” AMSA stated.

Currently available to near coastal seafarers, AMSA is now working to extend the portal to the Australian international seafaring community.